The challenge was to create a conceptual visual response that communicated the impact of a designer’s legacy in a way that felt contemporary, emotional, and visually engaging.
The challenge was to create a conceptual visual response that communicated the impact of a designer’s legacy in a way that felt contemporary, emotional, and visually engaging.
The concept needed to visually represent the lasting effect of creative work while maintaining a minimal and poetic visual language.
The concept needed to visually represent the lasting effect of creative work while maintaining a minimal and poetic visual language.
Problem
The visual direction centred around a transparent water droplet as the primary design element.
The visual direction centred around a transparent water droplet as the primary design element.
using transparency to symbolise clarity, influence, and impermanence
creating a 3D-rendered droplet to give the concept realism and depth
animating splashing water forms to represent spreading creative impact
maintaining a minimal composition to keep focus on the symbolic form
using lighting and reflections to enhance the feeling of fragility and movement
balancing digital experimentation with conceptual storytelling
using transparency to symbolise clarity, influence, and impermanence
creating a 3D-rendered droplet to give the concept realism and depth
animating splashing water forms to represent spreading creative impact
maintaining a minimal composition to keep focus on the symbolic form
using lighting and reflections to enhance the feeling of fragility and movement
balancing digital experimentation with conceptual storytelling
using transparency to symbolise clarity, influence, and impermanence
creating a 3D-rendered droplet to give the concept realism and depth
animating splashing water forms to represent spreading creative impact
maintaining a minimal composition to keep focus on the symbolic form
using lighting and reflections to enhance the feeling of fragility and movement
balancing digital experimentation with conceptual storytelling
Design Decisions
design is transparent
design is transparent
This project was a conceptual design piece presented for the Australian Graphic Design Association (AGDA) Design Awards, inspired by the work of Alison Forbes, recognised as Australia’s first full-time independent book designer. The concept explored the idea of transparency through the visual metaphor of water droplets — temporary forms that exist momentarily yet leave a lasting impact. The project combined motion, symbolism, and 3D visualisation to reflect the influence and legacy of design.
This project was a conceptual design piece presented for the Australian Graphic Design Association (AGDA) Design Awards, inspired by the work of Alison Forbes, recognised as Australia’s first full-time independent book designer. The concept explored the idea of transparency through the visual metaphor of water droplets — temporary forms that exist momentarily yet leave a lasting impact. The project combined motion, symbolism, and 3D visualisation to reflect the influence and legacy of design.
The final outcome was a conceptual 3D visual design exploring transparency, influence, and legacy through animated water simulations and rendered forms.
The final outcome was a conceptual 3D visual design exploring transparency, influence, and legacy through animated water simulations and rendered forms.
Overall, the piece explored how design can communicate emotion and meaning beyond functionality through visual metaphor and digital experimentation.
Overall, the piece explored how design can communicate emotion and meaning beyond functionality through visual metaphor and digital experimentation.
Final Outcome
Research focused on the work and influence of Alison Forbes, as well as conceptual approaches to visual storytelling and symbolism within design.
Research focused on the work and influence of Alison Forbes, as well as conceptual approaches to visual storytelling and symbolism within design.
studying Alison Forbes’ contribution to Australian design
exploring transparency and reflection as visual metaphors
researching water movement, droplet forms, and motion references
analysing minimalist and conceptual poster design
experimenting with 3D rendering and animation techniques in Blender
studying Alison Forbes’ contribution to Australian design
exploring transparency and reflection as visual metaphors
researching water movement, droplet forms, and motion references
analysing minimalist and conceptual poster design
experimenting with 3D rendering and animation techniques in Blender
Research