Rekro’s existing website was originally designed for a student-focused audience entering the rental market. As the business expanded, the platform needed to communicate more clearly with a wider audience while still remaining approachable for students.
Rekro’s existing website was originally designed for a student-focused audience entering the rental market. As the business expanded, the platform needed to communicate more clearly with a wider audience while still remaining approachable for students.
Rekro’s existing website was originally designed for a student-focused audience entering the rental market. As the business expanded, the platform needed to communicate more clearly with a wider audience while still remaining approachable for students.
The previous website no longer reflected the company’s evolving direction, services, or target market. The challenge was to redesign the platform in a way that felt more professional, trustworthy, and scalable, while improving the overall user experience and visual communication of the brand.
The previous website no longer reflected the company’s evolving direction, services, or target market. The challenge was to redesign the platform in a way that felt more professional, trustworthy, and scalable, while improving the overall user experience and visual communication of the brand.
The previous website no longer reflected the company’s evolving direction, services, or target market. The challenge was to redesign the platform in a way that felt more professional, trustworthy, and scalable, while improving the overall user experience and visual communication of the brand.
Problem
Problem
The design direction focused on creating a clean, modern, and trustworthy experience that could appeal to both students and the broader rental market.
The design direction focused on creating a clean, modern, and trustworthy experience that could appeal to both students and the broader rental market.
Developing a refreshed colour palette that felt modern, professional, and approachable
Selecting typography that improved readability and created stronger visual hierarchy
Designing spacing systems and column layouts to create a cleaner interface
Creating consistent UI components, cards, and content sections
Introducing subtle UI effects and interactions to improve engagement
Ensuring the visual identity remained consistent across the website and branding assets
Developing a refreshed colour palette that felt modern, professional, and approachable
Selecting typography that improved readability and created stronger visual hierarchy
Designing spacing systems and column layouts to create a cleaner interface
Creating consistent UI components, cards, and content sections
Introducing subtle UI effects and interactions to improve engagement
Ensuring the visual identity remained consistent across the website and branding assets
Design Decisions
reKro
During my internship at reKro, I worked closely within a team of three designers to help launch and develop the startup’s website and digital brand presence. The fast-paced environment involved weekly deadlines, collaborative design sprints, and constant iteration to bring the founder’s vision to life.
During my internship at reKro, I worked closely within a team of three designers to help launch and develop the startup’s website and digital brand presence. The fast-paced environment involved weekly deadlines, collaborative design sprints, and constant iteration to bring the founder’s vision to life.
We held check-ins with the founder twice daily to align on goals, feedback, and feature direction throughout the project lifecycle. My role focused on supporting both the visual identity and user experience of the platform, including creating brand guidelines, colour palettes, and early-stage website concepts.
We held check-ins with the founder twice daily to align on goals, feedback, and feature direction throughout the project lifecycle. My role focused on supporting both the visual identity and user experience of the platform, including creating brand guidelines, colour palettes, and early-stage website concepts.
The final product was a redesigned website experience that better reflected Rekro’s evolving identity and target audience. The updated platform communicated the brand more clearly, improved the visual structure of information, and created a more modern user experience tailored to both students and the wider rental market.
The final product was a redesigned website experience that better reflected Rekro’s evolving identity and target audience. The updated platform communicated the brand more clearly, improved the visual structure of information, and created a more modern user experience tailored to both students and the wider rental market.
This project strengthened my experience in collaborative design, startup workflows, rapid iteration, branding systems, and designing user-focused digital experiences within a real-world team environment.
This project strengthened my experience in collaborative design, startup workflows, rapid iteration, branding systems, and designing user-focused digital experiences within a real-world team environment.
Final Outcome
To better understand the rental and property market, we researched existing rental platforms and competitors to analyse their user experience, information hierarchy, and interface design patterns.
To better understand the rental and property market, we researched existing rental platforms and competitors to analyse their user experience, information hierarchy, and interface design patterns.
The insights gathered helped guide the direction of the redesign and informed many of our design decisions throughout the project.
The insights gathered helped guide the direction of the redesign and informed many of our design decisions throughout the project.
Website layouts and navigation systems
UI structures used by rental and property platforms
Typography and readability across interfaces
How information was organised and communicated
Visual trust indicators and modern design trends
User flows that simplified searching and browsing
Website layouts and navigation systems
UI structures used by rental and property platforms
Typography and readability across interfaces
How information was organised and communicated
Visual trust indicators and modern design trends
User flows that simplified searching and browsing
Website layouts and navigation systems
UI structures used by rental and property platforms
Typography and readability across interfaces
How information was organised and communicated
Visual trust indicators and modern design trends
User flows that simplified searching and browsing
Research